Victory Venkatesh’s blockbuster “Sankranthiki Vasthunam” has redefined success in Tollywood, achieving a remarkable box office collection exceeding Rs. 150 crores, against its modest theatrical rights sale of under Rs. 50 crores. Directed by Anil Ravipudi, this family entertainer is now pioneering a new release strategy by scheduling its television premiere before its OTT debut.
The much-anticipated satellite premiere is slated for March 1 on Zee Telugu at 6 PM. This unconventional approach is expected to yield impressive TRP ratings, as audiences eagerly await the first telecast. The OTT release date remains undisclosed, adding to the anticipation surrounding the film’s digital availability.
Featuring Aishwarya Rajesh and Meenakshi Chaudhary as the female leads, “Sankranthiki Vasthunam” is produced by Shirish under the Sri Venkateswara Creations banner, with music composed by Bheems Ceciroleo. This strategic move of prioritizing television audiences before digital streaming may set a precedent for future film releases in the industry.
